This project was for a class called New Product Definition. The idea was supposed to be around creating a new product/service for a given entity. Our team had the challenge of thinking about the USPS. We focussed on the experience of receiving and sending mail and how there is an orthodoxy that our current address must correspond with where we live. We wondered what it would look like if instead of mail being addressed to a specific place, it could be addressed to a code (which would correspond with you, the receiver). The receiver could then decide where they wanted the mail to be delivered.

In itself, this is a good idea. However, the real opportunity lies in the ability for USPS to package this service with many of their other services (which are woefully unknown).